HOGAN McLAUGHLIN
Designer and Creative Director
“Within the first 15 minutes, I knew he had a gift. He is a voice that has to be heard. His drawings and illustrations are extraordinary in their execution and detail and through those drawings, they needed to be brought to life. He has the innate artistic gift that is like finding a rare flower blossoming in the wasteland. I believe in him and what he is doing.”
-Daphne Guinness
Born in a suburb of Chicago, Illinois, Hogan McLaughlin began drawing and dancing at age two. He continued training as a dancer throughout his childhood before joining the contemporary ballet company, Hubbard Street Dance Chicago, at age 16. There he had the opportunity to tour internationally and work with some of the world’s top artists and choreographers. Upon leaving the company in 2009, Mr. McLaughlin moved to New York to pursue a career in visual art working in large-scale ink pieces, some reaching nine feet tall. In 2011, he met artist Daphne Guinness on Twitter who was taken by his Goreyesque illustrated book, The Homicidal Heiress. Shortly after, he was given the opportunity to produce fashion pieces based on his illustrations. Aided by stylist GK Reid, two of his drawings were brought to life for a film and photo shoot with Markus Klinko and Indrani, featuring Ms. Guinness. The pieces were later featured in the windows of Barneys New York as a part of Ms. Guinness’ personal installation, and from there, were installed in The Museum at F.I.T.’s Daphne Guinness exhibition. In September of 2011, he released his first 11-piece fashion collection and had the pleasure of dressing Ms. Guinness for F.I.T.’s opening event, leading to a string of profiles and interviews with The New York Times, WWD, Vogue.com, and more. Since then, he has garnered interest from various actresses, musicians, and models, including creating a custom gown for Lady Gaga’s “Born This Way Ball” promotional images.
BRANIMIRA IVANOVA
Technical Director and Interpreter of Design
